Pay
Per
Click Advertising
We are experts at running Pay Per Click campaigns on Google Adwords and Yahoo.All our client managers have passed the Google Adwords Professional exam and have passed the Web CEO Professional Search Engine Marketing Exam.
We are experienced at setting up new campaigns or improving existing campaigns (for one of our recent clients we managed to improve their click through rate by over 300%!). As well as improving click through rates and increasing the amount of targeted traffic you receive we will reduce the cost per click you are paying and increase your return on investment (ROI).
For existing campaigns we can offer a performance based management fee. You will only have to pay us if we improve the performance of your account. If we do not reach the agreed targets you will not have to pay anything!
Contact Us today for a no obligation free quote!
Set Up And Management Of A Pay Per Click Campaign
When setting up a Pay Per Click Campaign we will go through the following steps
:
1)
Discuss objectives and budget of the campaign. This could be increased
sales, membership sign ups etc. This will include an analysis of
maximum cost
per conversion (sale, sign up etc).
2)
Competitor Analysis. We will look at your competitors’ ads to see
what keywords they are bidding for and what their strategy is.
3)
Keyword analysis. Work with you to choose appropriate keywords for
your campaign.
4)
Campaign set up. Using your objectives, budget and strengths we will set up a
campaign that will bring in high quality targeted traffic. We will go
for
quality traffic rather than high volume. After all you do not want to
pay for
irrelevant visits to your web site!
5)
Campaign Management. We will monitor your campaign to see which keywords are
converting. Determine your return on investment (ROI) for each keyword
(how
much extra income you are deriving from the ad in relation to its
cost). Use a
range of statistics to monitor and improve your campaign. We will also
provide
you with detailed reports on your ads performance.
Cost
The
cost of each campaign
will be made up of two elements. The cost you pay per click i.e. each time someone clicks on your ad and our management time for setting up and running the campaign.
Cost per click - This typically ranges from 10p to 50p (US 20 cents to $1) depending on how competitive your industry and keywords are.
Management Fee - This will depend on the size of your campaign and hence the amount of time we would need to spend on your campaign. Please contact us to discuss your requirements.
Next Steps
Contact
Us Today For A
Free Quote!
How Can A Pay Per Click Campaign Help My Business?
Ever wondered how effective all that money you spent on advertising was?
Using Pay Per Click Advertising you can see by keyword how many sales you are making or how many people are signing up to your newsletter. Not only that on eCommerce web sites you can see the total sales value derived from customers who have come from a PPC ad. You can easily track the cost of your advertising against revenue derived from your campaign. Never before has it been so easy to see how profitable your advertising expenditure really is.
If I spend all this money on Pay Per Click could my ad be 20 pages into the search engine results and never seen?
We can guarantee the placing of your ad on the first page even as the first search listing for the that search. Unlike organic search engine optimisation where there are no guarantees as to where you will be listed in the search engines.
Will it take weeks or months for me to appear on the first page of the Search Engine?
Unlike search engine optimisation techniques that can take weeks if not months to see the benefit of Pay Per Click can be on the first search page of the Search Engines in minutes for Google and 24 hours for Yahoo.
This all sounds very good but I am not convinced that this will be profitable for my business?
With Pay Per Click you can set your daily budget to whatever amount you wish to spend. Some of our clients who are not sure initially set a low budget to see if it works for them and then scale up their expenditure when they see their campaign becoming profitable.
Why should I use an Agency?
You can set up a Pay Per Click Campaign yourself. However it takes a considerable amount of time to set up and manage a Pay Per Click Campaign. We will use our experience to get you high quality targeted traffic at low click through rates ensuring you have a high ROI. By outsourcing this function to an agency it will free up your time to focus on running your core business. If however you wish to run this yourself you might find the free ebook by legendary Internet Marketer Brad Callen below useful.
More information on Google Adwords.
Contact Us today for a no obligation free quote!
