Search Engine Optimisation

We provide a range of Search Engine Optimisation (SEO) services. These include:

Search Engine Optimisation Audit

Keyword Analysis

Competitor Analysis

Link analysis and link building

Search Engine submission

Web analytics (analysis of you website users)

Search Engine Optimisation consultancy

Other Search Engine marketing services including Pay Per Click (Google Ad words, Yahoo etc)

All our Client Managers have passed the Google Adwords Professional exam and have passed the Web CEO Professional Search Engine Marketing Exam.

Like all reputable Search Engine Optimisation companies we can not guarantee your place in organic (free) search engine listings. No company can. However using a range of ethical techniques we can greatly improve the chances of receiving higher rankings for your chosen keywords.

Typical steps of a Search Engine Optimisation Campaign

Identity the goals and objectives of your SEO campaign. This could be selling more products, getting newsletter sign ups, membership sign ups or a range of other objectives.

Competitor anlysis. We will look at how they are achieving their objectives and which keywords they are optimising for.

Keyword analysis. We will then use a range of tools to look for appropriate targeted keywords. For each keyword we will look at the number of people using that keyword in the search engines each day and the number of websites that are optimised for that keyword. After drawing up a short list of keywords we will analysis the top websites in Google for these search terms to see how easy it would be to out rank these websites. We will then help you choose relevant keywords that have sufficient demand and are not too competitive to rank well.

SEO Audit. The next step is to audit your website to look at the design of the website and see what improvements need to be made to improve the visibility of your website in the search engines. This includes:

Appropriate use of Keywords in: Title, Headings, Meta Tags including Description and Keyword tags, Copy (Density, location, use of bold), Text Links, ALT image attributes. We will compare these with your competitors / top ranked website
Page Rank
Presence in Yahoo and DMOZ directories
Use of robot.txt
Numbers of pages listed in search engines
Keyword ranking in the main search engines. We will compare your rankings with your competitors
Width/height attributes
Broken links
Old pages
New pages
Slow pages
Page size
Deep pages
Orphaned files
And many more factors

After conducting a thorough Search Engine Optimisation audit we will then provide you with a detailed report of recommendations to improve your SEO.

Implement Audit recommendations.

Link analysis. We will conduct and analysis of the links on your website looking at a number of factors including use of appropriate linking text. We will also analyse your competitors’ websites and see where they have linked from. We will then conduct a link building campaign targeting websites that are considered important to your keywords and industry. We do not use link farms.

Search Engine Submission – We will submit your website to all of the main search engines. We will not submit to any link farms.

Web Analytics. We will then monitor a range of criteria to see how the changes we have implemented are having an effect. Clients will also receive full reports on the progress of their website in the search engines. We will also provide detailed analysis of user behaviour (demographics, referral links, keywords used etc). We will then make any changes necessary to the work we have done and monitor the progress of these changes.

These are the steps that we use in a typical full Search Engine Optimisation campaign. However as well as offering a full SEO service we can also offer the separate steps as individual packages. The cost of each programme will vary depending on the amount of work required please contact us today for a free quote.